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HI5004: Marketing Management - Marketing strategy development - Report Writing Assessment Answer
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Internal Code: 1AGAGD
Code: HI5004
Marketing Management Report Writing Assessment Answer
Assignment Task: HI5004 Purpose of the assessment (with ULO Mapping) This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro- environmental forces impacting on the industry). Marketing strategy development This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Submission: HI5004 It is critical that students have a group and that you have informed me and you have been recorded in the system as part of a group. Regarding the group assignment, an individual student who has not joined any group and who has not registered in any group in the system cannot submit the group assignment because the link has been set up as a group submission mode (That is, the group submission links are not visible to any individual student who is not a member of any group). By now, you should see on your course home page and under “Assignments and Due Date” 2 links: 1) Self- check the link, and 2) Final submission link; Use 1) and 2) to upload your written report. Only 1 student (i.e. the group leader) should submit. Once a member has uploaded a report, the other members can no longer upload a duplicate copy of the report. Requirement: HI5004 This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry). Issue 1 (10% of marks for the assignment) - HI5004 Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation’s marketing strategy. Issue 2 (20% of marks for the assignment) - HI5004 Analyse each of the 5Cs for this organisation:- Company – what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats?
- Customers – who is the company serving and what type of behaviour is ‘typical’ from them?
- Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If a company doesn’t have any – explain why it is not necessary.
- Competitors – who are the current main competitors, are there any potential new threats or new entrants to the marketplace?
- Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)?
- What do customers want?
- Which competitors pose a threat?
- How the context of business is changing, if at all?
- What role do collaborators play in the process?
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