Highlights
Purpose of assessment and unit learning outcomes (ULO) mapping the Students are required to research and analyze a case study of a multi-national corporation (MNC) of their choosing, based on their own research and interest in the weekly topics from the unit outline. To adequately complete this assessment, students must follow the sequence of steps outlined below:
1. Identify the most important facts of the case study.
2. Identify the key problems and issues for the MNC.
3. Specify the main problem or the main challenge for the MNC.
4. Brainstorm and then state the alternative courses of action to show how the MNC can deal with the main problem or the main challenge.
5. Evaluate each course of action for the MNC in your own internal group discussion.
6. Discuss and recommend the best course of action for the MNC.
This is strictly required to be your own original work. Plagiarism will be penalized. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and problem-solving skills, provide a considered and comprehensive evaluation of their selected case study. Students must use correct in-text citation conventions.
The following Unit Learning outcomes are relevant to this assessment:
1. Critically evaluate the impact of globalization, organizations and their management;
2. Utilise different perspectives to interpret and analyze the business, social and cultural problems in an international setting.
3. Demonstrate an understanding of the social, political, economic, technological and cultural forces that influence decision-making in international business.
4. Synthesize research and practice regarding international business and management issues and articulate possible solutions to a range of stakeholders.
5. Demonstrate an understanding of business practice and research in the context of globalization from a management perspective.
Either select a company case study of your choice and obtain approval from the Unit Coordinator or refer to the Textbook Case Studies, some of which are listed below:
1. Sher-Wood Hockey Sticks: Global Sourcing
2. Jollibee Foods Corporation (A): International Expansion
3. Acer, Inc: Taiwan’s Rampaging Dragon
4. The Globalisation of CEMEX 5. The Global Branding of Stella Artois
6. United Cereal: Lora Brill’s Eurobrand Challenge
7. GE’s Imagination Breakthroughs: The Evo Project
8. ECCO A/S – Global Value Chain Management
9. Lundbeck Korea: Managing an International Growth Engine 10. Kent Chemical: Organising for International Growth
11. Applied Research Technologies, Inc.: Global Innovation’s Challenges 12. P&G Japan: The SK-II Globalisation Project
13. McKinsey & Company: Managing Knowledge and Learning
14. Sharp Corporation: Beyond Japan
15. Eli Lilly in India: Rethinking the Joint Venture Strategy
16. Levendary café: The China Challenge
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