HI5014 - International Business Across Borders Assignment

Assignment Task

Purpose

Students are expected to demonstrate their knowledge and understanding of International Business Across by conducting research a chosen country and a specific real multinational enterprise operation in that country. This research is to enable students apply international trade theories and concepts learned during Week 1 to Week 10. The in-depth analysis of the chosen country and multinational enterprise, should be supported by data/statistics, figures, tables and relevant literature. A group of up to 4 students, will be provided with a set of countries (see Page-4) from which the group must choose on a ‘first-come, first-served basis’. In this assignment, students are required to do better than recycle the lecture materials. Students are to research the chosen topic in more depth providing evidence of independent research.

Section 1: Country Analysis

Country Analysis Details

This assignment’s purpose is to perform a country analysis and assessment of a new emerging market where rapid GDP growth has created attractive investment opportunities.

Your report must address the following key areas:

• General overview of the country or region
• Political, Economic, Socio-cultural and Technological influences/benefits/ advantages
• National resource and factor endowments that create competitive advantage
• Foreign currency and exchange influences
• The nation’s existing trade policies, systems, barriers and incentives
• Foreign Direct Investment

Section 2: Multinational Enterprise analysis

Multinational Enterprise Analysis Details

The purpose of this section is to perform a written analysis of a real multinational enterprise that has expanded its operation across borders into foreign/international markets. The multinational enterprise of your choice much must have its headquarters or subsidiary in that country.

Your report must address the following key areas:

• Overview of the company and current operating position
• Multinational enterprise competitive strategy
• Organisational structure and knowledge management
• Foreign market entry strategy used to enter regions/countries
• Operational control, production and distribution/supply chain management
• Management of Human Resources across borders
• Corporate Social Responsivity
• Identify key issues, innovation or opportunities for management
• Recommendations to management for improvement

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