Internal Code:1AJDDH
TASK
What industry is it?
General environment analysis (economic, physical, sociocultural, global, technological, political/legal and demographic – and work out what the important facts are
The industry environment ((i.e., supplier power, buyer power, potential entrants,substitute products and rivalry among competitors) and explain briefly what is significant for each
Competitive environment (Is there a strategic group that you need to take account of? What is the rivalry like in this group? What capabilities do the relevant firms have? What strategies do they follow? What threats do they represent?
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