HI6006 : Competitive Strategy - Marketing Assignment

Task : Choose 2 of the topics

• Global strategy as business model change • Target markets and modes of entry • Globalising the value proposition • Global branding • Globalising the value chain infrastructure • Globalising the supply chain For each topic select 2 organisations (4 in total) from any 2 of the industries listed below, that have successfully applied the chosen theory and critically evaluate their approach and the reasons behind their success with respect to the theory.