HI6006 : Competitive Strategy - Accounting Assignment

Internal Code : MAS4600

Competitive Strategy Assignment

Questions : Choose 2 of the topics that have been covered in lectures 4-9 from the following list: • Lecture 4 - global strategy as business model change • Lecture 5 - target markets and modes of entry • Lecture 6 - globalising the value proposition • Lecture 7 -global branding • Lecture 8 - globalising the value chain infrastructure • Lecture 9 - Globalising the supply chain For each topic select 2 organisations (4 in total) from any 2 of the industries listed below, that have successfully applied the chosen theory and critically evaluate their approach and the reasons behind their success with respect to the theory. Evaluate accounting quality, for a company of your choice, by assessing accounting policies and estimates and prepare an investigative report on Managers’ Accounting and Reporting Strategy Choice Industries to select from: a. Computer industry (hardware or software) b. ICT industry (Information Communications Technology) c. Pharmaceutical industry d. Food / Beverage industry e. Car Industry f. Airline Industry g. Hospitality Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.