HI6008: Business Research- Marketing Assignment

Assignment Task:

Marketing Assignment (HI6008)

Questions-

Assessment 1 Literature Review For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately eight to twelve (8-12), but at least three (3), peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review). In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and critically analyses (compare and contrast) the literature. In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences, and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature.

Assessment 2 Business Research Proposal For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of the business research/research paradigm. Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and  provide a solid research methodology that supports the feasibility of the research project

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