HI6008 : Business research Proposal - Management Assignment - Literature Review

Internal Code: MAS4927

Assignment Topic: The role and importance of marketing analytics inefficient Managerial decision-making.

Research Design and Methodology (based on public companies Apple and Samsung )

Question 1 Qualitative research (You should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications) Question2 Quantitative research (You should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Sample Size, Interviewing and Questionary Design, Reliability and Validity of Data)