Holmes University - Postcard - SAS Enterprise Guide - Report Writing Assessment Answer

Holmes University - Postcard - Report Writing Assessment Answer

Assessment Task:

Holmes University is a small private Midwestern university with undergraduate and graduate degrees. It is trying to increase engagement with its alumni by sending out postcards. It has designed three postcards:
Career: a postcard featuring career development opportunities and services
Sports: a postcard featuring sporting achievements at Holmes U.
Research: a postcard featuring research successes at Holmes U.

You are consulting for Holmes U. on this project, and order a survey of 367 Holmes U. alumni, who are each shown the three postcards. They tell you which is most likely to increase their engagement with Holmes U.

Your task is to decide from the data whether you have evidence that any of the postcards are a better fit for any of the groups of alumni.

Tasks

• Describe the Alumni messaging data, and create graphs to visualize the data.
• Are the postcards equally likely to be chosen as the most effective? Test this using a one-way chi-square test.

o Hint: use the One Way Frequencies dialogue in SAS Enterprise Guide, and include the frequency of responses. Your chi-square test statistic should be 17.3678

• Is the choice of postcard independent of gender? Test this using a chi-square test for independence.

o Hint: use the Table Analysis dialog in SAS Enterprise Guide.

• Is the choice of postcard independent of degree earned? Test this using a chi-square test for independence.
• Write up your findings in a case report (you can use the template from below).

o Be sure to recommend which postcard should be used for each of the four groups: Male undergrad, Female undergrad, Male grad, Female grad; or say whether you think two or three of the options are equally good for any of those groups.
o Given that it is cheaper to produce fewer designs, do you think Holmes U should produce all three designs?

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