Honda or Ford International Marketing Intelligence Team - Management Assignment Help

Assignment Task:

Task:

As a member of either Toyota, Honda or Ford International Marketing Intelligence Team, your role is to analyze current consumers’ car purchasing trends across different countries. You will work closely with our Sales and Marketing teams and will leverage key data analytics and visualizations to help inform the strategic planning process at the company. Responsibilities for your first assignment include:

1. Cleaning the data

2. Restructuring the data (e.g., creating new variables, converting continuous variables to categorical ones etc.) so that it can be used for further analysis

3. Provide an overall assessment of your car brand by analyzing your consumers’ purchasing patterns across different markets

4. Identify primary competitors across different markets

5. Proactively highlight opportunities in the market

6. Document key findings

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