HOS801: Global Tourism and Hospitality Industry - Strategic Management Assignment Help

Assignment Task:

1. Choose a strategic management topic/challenge relevant to the chosen tourism and hospitality sector e.g., achieving competitive advantage/ sustainable practices for competitive advantage/ technology application for competitive advantage/ service quality/value chain analysis for competitive advantage/franchising/ supply chain management (there are many examples we have discussed in class in relation to this assessment, so please use them) 
2. Explain the process through which you identified the strategic management issue in Number 2 above, 
3. Develop a proposed solution to address that problem
4. Explain how this how the proposed strategic management solution was developed to address the identified problem for that sector in the Tourism and Hospitality industry

QUESTION 1:  DETAILED GUIDELINES OF THE STRATEGIC DISCUSSION SCHEDULE/PLAN
SECTION A

1. Specify the sector in the Global Tourism & Hospitality Industry you are focusing on
2. Briefly identify some of the major strategic management issues or challenges in that sector.
3. Specify one strategic management topic/challenge relevant to the chosen tourism and hospitality sector (choose from those you listed above in Number 
4. PURPOSE/OBJECTIVES OF THE DISCUSSION SESSION

For example if you choose  the hotel sector and then service quality as the strategic management challenge, you could write this section as follows:
“By the end of this discussion session, we expect the class to have a better understanding of the following strategic management issues: 

• Definition of service quality
• Significance to the hotel sector as a whole
• Major service quality challenges facing the global hotel sector
• Role of strategic analysis in improving service quality delivery

Service quality challenges solution: SERVQUAL/BUSINESS LEVEL STRATEGIES
NB: Please note that these may be too many for the 30 minutes allocated. You have 30 minutes to achieve your objectives. So focus on issus that can be achieved within 30 minutes

SECTION B: DISCUSSION SCHEDULE, METHODS AND ACTIVITIES: (HOS801)
Discussion Points: In this section you detail all the steps and activities you are going to take to help the class to understand the problems identified above
For example, you could start with a:  
Class activity: Group member (name of the group member) is leading this section
She or he will start by asking the class the following questions

1. Share their experiences of service quality in the hotel?
2. Who would want to share with us, his/her experiences of their most memorable stay in the hotel? 
3. What was exceptionally good about the service? 

You could also start with a video on service quality- provide the YouTube link to that video here. [You need to be creative here]
Brief brief class discussion: share with us what you anticipate the class to raise as important issues about service quality.
Next step: Group member (name of the group member)  leads a discussion on: 
Eg: Strategic management concepts related to service quality in Hotels: Group member
Another  group member leads the class in the following activities, e.g.
Asking the class what they think these strategic management concepts could be? (Again there are many ways of introducing your topic. Show your presentation creativity skills here)
Group member (name of the group member) will lead the class in the discussion of chosen strategic management concepts e.g: 

• Role of Pestle analysis in service quality delivery in hotels
• Class activity and video links
• Or picture of a brochure for class analysis for example
• Questions for the whole class 
• Summary of important issues to note about this issue ( competitor analysis) from your research
• A Group member (name of the group member) will lead the class in the discussion of :
• Role of competitor analysis in service quality delivery in hotels
• Class activity and video links
• Or picture of a brochure for class analysis
• Questions for the whole class 
• Summary of important issues to note about this issue ( competitor analysis) from your research
• A Group member (name of the group member) will lead the class in the discussion of:
• Role of the Service Gap in the hotel sector  

Group member (name of the group member) will lead the class in the discussion of: Solution to The Strategic Management Challenge

SECTION C: SOLUTION (EXAMPLES OF SOLUTIONS) (HOS801)
Value Chain To Improve Service Quality

• Involve the class: For example, ask them to share their views about,  for example, areas  in the service delivery chain where value addition can be done: e.g., using technology in ordering food in the hotels in order to reduce customer and service employees conflict etc)  
• Business level strategies to improve service quality (differentiation/ cost leadership/ focus)
• Class activity and video links
• Or picture of a brochure for class analysis
• Description of a specific role play
• Questions for the whole class 
• Summary of important issues from your research

Functional level strategies-  e.g) SERVQUAL
SECTION D:  PowerPoint Summary (HOS801)
PowerPoint summary (not more than 10 PowerPoints to summaries these issues

• Specific tourism and hospitality sector
• Strategic management issue/challenge
• Relevant strategic management issue
• Relevant strategic management concepts
• Relevant solution- 
• a solution  should be for the global sector
• a solution can also be made up of MORE THAN ONE recommendation) 
• Major takeaways  from this discussion 

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