HOS804 - Visitor Behaviour and Management - Report Writting Assessment Answer

Assessment Task:

You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months. Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses.

Your task is to write a report that:

1.  Critically appraises the effectiveness of established theories and strategies in creating an appropriate solution to the problem of lower visitation during winter months.
2.  Proposes a new event or attraction that would be suitable for increasing visitor numbers over the winter months and is aligned with the strategies already in place for this destination. You will need to include details of the actual event or attraction such as proposed dates, venue/s and a rough outline of the schedule for events, or an overview of the attraction, what it would be what services it would offer and a proposed location.
3. Identifies the specific target market/s, who they are, how you selected them and why you think they would be interested in your event/attraction
4. Identifies what additional infrastructure, services and expert knowledge would be required to support this new event/attraction and where this will come from (e.g.specific government agencies).
5. Specifies how you would measure the success of your event/attraction in achieving the objective of increasing visitor numbers over winter.

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