HOSP 204: Introduction to Hospitality Sales and Marketing - Hospitality Assignment Help

Assignment Task :

The Task:
You are to create a “sales presentation” using the sales process (10 steps listed below) learned in this course. This is a sales presentation that you will prepare for your client, and you will submit it for marking in the form of a report.
Apply the sales techniques that you will find in the e-book (Connect McGraw Hill) to enhance your overall sales presentation – your goal is to close the deal based on the scenario you choose which is provided on the next page.

Scenario 1:
You are a Sales Manager at “AAA International Hotel”. The hotel is recognized as one of the 2019 Top Hotels in Canada, known as an iconic, historical luxury hotel in downtown Toronto. Recently, a multi-million-dollar guestroom and function room revitalization project has been completed. You are promoting the hotel products, services, and facilities to PepsiCo Company (or a corporate company of your choice), a potential client who is currently using another hotel located 5km from your hotel. PepsiCo has up to 1,000 room nights per year in the downtown Toronto market and currently you are only receiving 80 room nights per year. The travelers that stay at your hotel and in the market are mainly business travelers. You have secured an appointment with PepsiCo and are preparing for a presentation which you will do at the PepsiCo head office located in Mississauga. To increase your market share of their business, you will be presenting to the following employees:
a. Executive Assistant to the Vice President of Sales – detailed, outgoing personality, efficient
b. Vice President of Sales – big picture person, likes to speak, wants to see value and benefits
c. Director of Finance – detailed, wants to see the bottom line of costs, not very communicative

Scenario 2:
You are an Event Planner at DKN Event Management Company Limited. The company has a reputation for promoting international events as well as promoting Canada as a preferred travel destination in the global market. The incredible geographical variety of Canada makes it as a significant tourist attractor. Canadian large cities are known for their culture, diversity, as well as many national parks and historic sites. You are about to promote an event for a the Association of American Medical Colleges, based in Washington D.C.; this association rotates their large international event outside of the United States every four years. You are proposing Toronto as the destination to host their 6,000-person event, which will be for four days.
 

You are presenting to the Board of Directors which includes:
a. CEO Executive Assistant – supports the CEO, detailed, you need to build her trust
b. CEO – Asks lots of questions, direct in communication

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