HOSP 204 : Introduction to Hospitality Sales and Marketing - Sales Presentation - Hospitality Assignment Help

Assignment Task :

Task 

You are required to write a report and create a “sales presentation” using the sales process (10 steps listed below) learned in this course.  

Apply the sales techniques highlighted in the e-book (Connect McGraw Hill) to enhance your  overall sales presentation – your goal is to close the deal based on the scenario you choose  which is provided on the next page (page 2). 

You are provided with a total of THREE scenarios, you only need to choose ONE scenario in which you will use to develop your sales presentation for your report.  

The scenarios are frameworks only, you have flexibility and choice to decide what  product(s)/services/facilities to promote to your potential client based on the one scenario that  you choose (as long as they are relevant to the scenario that you choose). 

Be sure to customize your presentation in your report so it is relevant to the scenario you have  chosen. 

Scenarios (PLEASE ONLY CHOOSE ONE AS FOCUS):  

1. You are a Sales Manager at “AAA International Hotel”. The hotel is recognized as one of  the 2019 Top Hotels in Canada. Also known as historical luxury hotel in downtown Toronto.  Recently, a multi-million dollar guestroom and function room revitalization project has  been completed. You are promoting hotel products/services/facilities to PepsiCo Company (or a company of your choice) a potential client (a corporate client) who is currently using another hotel located 5km from your hotel. PepsiCo has up to 1,000 room  nights per year in the downtown Toronto market and currently you are only receiving 80  room nights per year. The travelers that stay at your hotel and in the market are mainly  business travelers. You have secured an appointment with PepsiCo and are preparing  for a presentation which you will do at the PepsiCo head office located in Mississauga. In  order to increase your market share of their business, you will be presenting to the  following employees:  

a. Executive Assistant to the Vice President of Sales – detailed, outgoing  personality, efficient 

b. Vice President of Sales – big picture person, likes to speak, wants to see value  and benefits 

c. Director of Finance – detailed, wants to see the bottom line of costs, not very  communicative 

2. You are an Event Planner at DKN Event Management Company Limited. The company  has a reputation for promoting international events as well as promoting Canada as a preferred travel destination in the global market. The incredible geographical variety of  Canada makes it as a significant tourist attractor. The large cities are known for their  culture, diversity, as well as many national parks and historic sites. You are about to  promote an event for a client which is an American Association based in Washington, D.C.  – the Association of American Medical Colleges who rotates their large international event  outside of the United States every four years. You are proposing Toronto as the  destination to host their 6,000 person event, which will be for four days. You are  presenting to the Board of Directors which includes:  

a. Executive Assistant – supports the CEO, detailed, you need to build her trust b. CEO – Asks lots of questions, direct in communication 

OR 

3. You are an Owner of the XYZ Restaurant Chain. The XYZ Restaurant Chain is renowned  for its premium quality of steak and other F&B offerings. It operates more than 100 outlets  across Canada. All venues are easy access with decent space to accommodate needs  for daily dinning, family gathering or special gathering. You are opening up a new restaurant location in downtown Toronto and are looking to create a partnership with the  Metro Toronto Convention Centre (MTCC) which is located within a 3km walking distance  from where you will be opening up your new restaurant location. Also located near by to  your new restaurant location, there is another hotel which has a restaurant which is located  within a 2km walking distance from the Convention Centre and has been a partner for 15  years. You will be meeting with the Director of Marketing and Sponsorships at the  Convention Centre to discuss a long-term partnership with your opening restaurant. 

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