HOSP501: Managing Hospitality in the International Context – Report - Digital Marketing Assignment Help

Assignment Task

ASSESSMENT OBJECTIVES
This assessment is designed to help you achieve the following Unit Learning Outcomes:
• ULO1: Describe the nature and structure of the hospitality industry in the context of international markets and operations.
• ULO2: Critically assess the forces of globalisation that impact on the hospitality industry.
• ULO3: Evaluate and critique key factors and trends that influence hotel and hospitality managers’ decision-making and methods.
• ULO4: Critically assess the diversity of roles of a managers and leaders in the international hospitality industry. The marking rubric is accessible through the relevant assessment on Engage.

ASSESSMENT INSTRUCTIONS
Write a report choosing from one (1) topic from the selection below:
1. Discuss the reasons and motivations of hospitality companies for pursuing cross-border strategic alliances. What are the potential risks associated with alliance partnerships?
2. Discuss why a multinational hospitality business needs a marketing strategy. What main elements feature in an international marketing strategy? What are the main differences between marketing and international marketing?
3. Discuss environmental assessment. What types of environmental monitoring and scanning can assist a domestic firm’s strategy for going international?

ASSESSMENT STRUCTURE
• Your report must be written as an academic essay in the third person and contain:
o Executive summary to provide an overview of the main points included in your report - It is a concise summary of main findings. An executive summary (or management summary) is a short document or section of a document produced for report writing purposes. It summarises a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major section(s) or body, background information, concise research and analysis conducted prior to writing the report and main findings/conclusions;
o Table of content (TOC) - please make sure to include page number(s) for each sub-topic and your right margin is justified. Do not present your TOC in a table form;
o Introduction - What you researched and why (background to the report and how you are going to address them). This should include objectives of the report writing and brief summary of the report content;
o Analysis/discussion – discussing the chosen topic;
o Conclusion - summary of the most significant information/results/findings. You SHOULD NOT include any new material in this section. Sometimes you could indicate some areas where your research/reading has limits/barriers or where further research would be useful;
o Recommendations - this includes suggestions for what needs to be done as a result of your findings. Recommendations are usually listed in order of priority supported with further explanation. Do not just list down recommendations without answering the What? Why? Who? Where? When? and How?; and
o Reference list.

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