HOST301: Hospitality and Tourism Marketing - Marketing Research Report - Management Assignment Help

Assignment Task:

Task:

Topic & Assessment instructions

Report Brief:
You have just been appointed as a Marketing executive for Leisure & Co. Leisure & Co owns a few hospitality establishments and tour businesses. The Marketing Manager has asked you to produce a marketing research report which will be used as the basis for a new Marketing Strategic Plan she will be compiling later as part of a company strategic direction report for the next two years.

In this Marketing Research Report, you need to:
• Use research data to demonstrate the current state of the tourism and hospitality industry
• Analyse the data you collected to assess the challenges and opportunities for Leisure & Co.
• Evaluate your researched consumer behavirour that can influence the marketing of your hospitality and tourism business
• Discuss the potential marketing strategies that Leisure & Co should adopt and reasons why such marketing strategies can benefit Leisure & Co under the current market environment (don’t forget the impacts of Covid 19 to the tourism and hospitality businesses)
• Predict or forest the gains/or losses Leisure & Co will experience in the next two years and what will be recommendations to be adopted by the Marketing Strategy Plan
• Overall, demonstrate your understanding of the key concepts and principles of marketing as applied to hospitality and tourism experiences.

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