Hotel Brand Proposal: Final Group - Management Assignment Help

Assignment Task:

Task:

Objective: You and your group work for a hotel chain. The purpose of this assignment is to design, create and deliver a proposal to the CEO of your hotel chain, pitching your new hotel brand for the chain, in other words, a new type/style of hotel for the chain. For example – How IHG created the Hualuxe for their target Asian Traveller Market. This new brand will be based on a target market you will select. This proposal should include as part of your submission a brochure, website, pamphlet, social media site etc. Be creative! Your proposal must provide the following information and really appeal to YOUR SELECTED TARGET MARKET.
 

Instructions: You will be working in groups of 3 or 4. Once you have formed your group, pick a name for your brand and email in memo format: edward.strauch@mohawkkcollege.ca to advise me of your hotel brand name, group member’s full names and full student numbers. The emailed memo is due before 3PM, Tuesday January 12th, 2021.

Weekly meting minutes will be sent through every Tuesday prior to 3PM and will follow the format on the Meeting Minutes Template provided in the Group Project Module. The minutes are to be sent through as a WORD attachment to an announcement in the Group’s Homepage. The subject line of the email should rear: Group # (Whatever your group number is), Meeting Minutes # (whatever weekly set of meeting minutes being submitted is).
Based on your target market of your new hotel brand, you will produce a proposal for the chain’s CEO containing the following information:

1. Chain: Choose a real hotel chain that your brand would fall under. Briefly describe why this new brand would be good for the chain.

2. General Information: Overall information about the new hotel. Such as how many guestrooms? Is there meeting space? What type of hotel is it? Restaurants, special attributes and anything else that is important to sell this idea to the CEO.

3. Locations: Explain where your brand would open its first hotel. Choose 1 city and research why this particular target market would book at this hotel in this city. Examples of why this city is a good choice may be things like what it is known for, activities already in the city, or nearby attractions that the Target Market may be interested in. Make sure you research the cities that you would build in, to make sure it would appeal to your target market. Be specific so the CEO understands why those locations are important for the brand to be represented in.

4. Target Market: Who is the key customer for this new brand and why? Why is it important to build a hotel for this market and what 3 things about this hotel relate directly to this clientele.
5. Competitors: Who are this brand’s competitors? Research other hotel brands currently in existence to see if this is a new target market, or has another brand already gone after this market.
6. What’s Inside: What attributes are associated with your brand, which would make target market want to book this hotel over others? Name at least three attributes and why they connect your brand to the clientele.
7. Check in: Every great brand has a unique check in. Explain a customized check in of what the guests can expect when checking in to this hotel. Make sure it reflects your target market.
8. Creative: List 2 things that make this brand different and creative from other hotel brands. This could be ANYTHING!

9. Organizational Structure: What would the organizational structure look like for this hotel? Please make organizational chart and include it in proposal.
10. Logo and Slogan: Create a logo and slogan for the brand that appeals to your target market, make sure you include this branding throughout your proposal.

Mohawk College participates in TURNITIN software, which detects plagiarism. Do not copy/paste from the internet or other submission as this will result in a zero grade.
There are several groups pitching their brands to the Chain CEO, make sure yours stands out and really connects to your target market.

Your group will select one of the following Target Markets:
1) Technology
2) Millennials
3) Sports
4) Food lovers
5) Couples
6) Families
7) Ski Enthusiasts
8) Business
9) Beach Lovers
10) Pet Owners
11) Seniors
12) Music Lovers
13) Movie Lovers
14) Water Park
15) Casino

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