How a Brand is Helping with the Response to COVID-19 - Management Assignment Help

Assignment Task

Coursework Task

There are 2 parts to this coursework. For part 1 of the coursework, assume that you have been contracted to help a brand of your choice respond to the COVID-19 pandemic (this could include – but is not limited to – how a brand is helping with the response to COVID-19; how they are repositioning themselves; or how they are looking to attract consumers back).

This coursework should present an integrated marketing plan in report format.

The report should adhere to the following structure (i.e. the SOSTAC model):

1. Situational Analysis (e.g. Brand/company information, background to existing digital channels; competitor analysis; customer journey)

2. Objectives

3. Strategy

4. Tactics

5. Actions (including budget and timetable).

6. Control (including implementation and metrics for evaluation).

7. References For part 2 of the coursework,

please critique the following statement ‘The COVID-19 pandemic has diminished the power of global brands’.

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