How to Build a Winning B2B Brand Strategy Assignment

Assignment Task

Identify a B2B brand of your choice. (Preferably the organization you are associated with). If you were to reimagine the business proposition of the organization for the year 2030, reflect on the following aspects 

1. Identify the key growth strategies/opportunities that will be available (Hint – Ansoff’s Matrix).

2. Reflect on the key areas of business research you will recommend to your organisation to take up over the next 3 years to remain relevant to its stakeholders. (Identify the title/scope/research objectives and research methodology) 

3. If you are multi-product or a services organisation, reflect on the portfolio management strategies over the next 3 years and then the 5 years that follow. (Hint – BCG matrix). If you are not a multi-product/services organization, would you recommend introduction of new product/service lines as part of your portfolio. Justify your stance

4. Identify your ‘cash cow’ or ‘stars’ as per the BCG matrix. Craft the customer personas for these offerings in the market of your choice. If you are a single product organisation, craft customer personas based on your key product/service offering 

5. Justify the scope of using CLTV for your business decisions. 

 Kindly note the following 

• The information shared will be treated with reasonable confidentiality and will be used only for the purposes of evaluation. You can choose to mask the name of the organisation/product. 
• While the recommendation is to go with your organization, you could choose to go with a start-up you are aware of for reasons that prohibit absolute sharing of the business context..
• Your ideation can be based on any market/geography of your choice. Kindly share the assumptions made explicitly in your response.

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