How to Create a Digital Marketing Strategy Assignment

Assignment Task

Create your digital marketing media campaigns from the below options:

a. Organic Content on Social Platforms

What social platforms will your brand leverage for this campaign? Why? What would your brand do on these platforms? Create a content bucket for your brand. Display the content bucket/strategy. That you would put out on Social Platforms to build your campaign. These posts should be showcased on the Social Media platform page for reference.

b. Video Content

Create a sample script OR actually record the film for the jury to get DE If your campaign thought can be better explained to the user through a a sense of your idea. Mention the duration of the video (in minutes/secs) and the platforms the IDE video would be added to (eg. Facebook, Instagram, shared with

C. Social Media Marketing

a) Define what your campaign strategy would be for all platforms

b) Support your ads with good creatives (Designed in Canva)

c) Give proof of Budget and Bid (Screenshot)

d) Give proof of Potential Audience (Most important screenshot)

d. Create Google Search + Display Ads + Youtube Ads

Give at least 2 Ad samples for each. Add all the elements that you have learned
during the course

e. Remarketing (Mandatory)

Mention remarketing funnels you wish to create on the website.

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