How to Create a Social Media Marketing Strategy

Assignment Task

This assessment enables students to understand current digital marketing strategies, by choosing and investigating a company’s current digital and social media situation; and from this develop a new digital and social media campaign strategy for the launch and maintenance of a Professional Training Course in Social Media at Middlesex University in Dubai employing a range of research methodologies. The Professional Training Course in Social Media will be delivered in May 2024. The Training Course is developed around what you have discovered from your situation analysis. You will need to provide evidence in support of this. Therefore, students are given the opportunity to simulate the role of marketing analysis for emarketing/social media marketing strategies and developed these into a business report to gain a professional experience of report writing and further develop these essential skills. The following table provides an overview of the assessment requirements. Make sure you provide a response to each component and that you meet all the criteria in your answer.

Description

You are responsible for the development of a e-marketing and social campaign strategy, covering paid, earned and owned, for the organisation for a new product or service. Using specific digital approaches to acquiring and converting and retaining new customers. Your marketing strategy can be anything you choose, but you should avoid unrealistic solutions. In particular, you must be conscious of things such as time, resourcing and cost issues.

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