How To Define Your B2B Buyer Persona And Customer Assignment

Assignment Task

1. Identify and detail the customer personas for a profitable presence of a B2B brand of your choice, in geography of your choice. You are expected to explicitly state the assumptions made about the geography.

2. Plot the digital journey for the key personas you have identified with emphasis to psychographic and behavioural aspects of personas.

3. Conceptualize an actionable digital marketing plan for the brand so that it can lead to customer acquisition. Reflect on the differential approach you may follow to cater to distinct personas along with key metrics that you track.

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