HPMK440-1 - Global Marketing in a Digital Era - Marketing Assignment Help

Assignment Task

The following Learning outcomes have been assessed in this assessment.
 

• Explain the key trends in the major regional trading blocs around the globe.
 

• Discuss the differences between export marketing, international and global marketing.
 

• Understand the criteria required to evaluate a company’s international marketing strategy.
 

• Discuss the effects and implications of the risks and factors impacting on world trade.
 

• Discuss and evaluate social and cultural factors impacting on an international marketing strategy.
 

• Understand the cross-cultural complexities of buying behaviour in different international markets.

1. Introduction of the product and the business

1.1. Select one (1) product that you will export. Appraise the strengths of the product.
 

1.2. Select one (1) country you will export to from South Africa. Appraise the strengths of the country.
 

1.3. Motivate the experience that the local business has acquired over the years to support the product’s export to the selected country.

2. International marketing research
 

2.1 Distinguish the three (3) different levels of the ‘International market’.
 

2.2 Identify and motivate from the above-mentioned which level of the ‘international market’ will be best suited for the product you will export to the selected country.

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