HPS204-774 : Human Social Behavior Research Proposal - Management Assignment Help

Assignment Task:

Task:

Unit Learning Outcomes
ULO1 Identify, describe, compare, and apply the major types of social psychological theories and concepts.
ULO2 Evaluate and integrate the major social psychology theories, studies, and research methods.
ULO3 Apply social psychology knowledge to generate hypotheses and solutions to everyday situations or problems.
ULO4 Demonstrate effective communication in written form, including writing for coherence and reflecting on group processes in a team setting.

Overview
One thing we hope you learn when taking any psychology unit, including ours, is that the discipline generates and maintains its knowledge via the scientific method. Those in social psychology will usually observe something – be it attitudes, beliefs, or behaviour – in the real-world and ask why it has occurred and what its potential consequences are. They will first check the research literature to see if it can answer their question. If it cannot, or there is no clear answer, they will then use the prior literature to propose a study idea (or even a series of study ideas!)

Topic Information
Background Information
Many social psychologists are interested in targeting individuals' attitudes and behaviours to have more positive consequences. One technique that social psychologists investigate is persuasive messages, especially how different types of persuasive messages can be used to encourage individuals to change their attitudes and behaviours for different issues. While many types of persuasive messages have been studied (see Chapter 4, p.125-131 for some examples), which type of messaging is the most effective depends on the social context, and thus, studies are designed and run to determine which types of persuasive messaging are most effective for which issues.

Depending on your reading of the literature, you must choose one (and ONLY ONE) of the following comparisons to argue for:
1. (A) Empathy appeal VS (B) disgust appeal (is an empathy appeal or a disgust appeal more effective for reducing meat consumption?)
2. (A) Empathy appeal VS (B) a control (is an empathy appeal more effective for reducing meat consumption than a control?)
3. (A) Disgust appeal VS (B) a control (is a disgust appeal more effective for reducing meat consumption than a control?)
4. (A) Empathy appeal and disgust appeal VS (B) a control (are emotional appeals of empathy and disgust more effective for reducing meat consumption than a control?)

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