HRBUS84 - Marketing - Research Project in Marketing Management - Research Methodology Assignment Help

HRBUS84: Research Project in Marketing Management  Research Methodology Assignment Help

Assessment Task:

Your next learning experience is to prepare an appropriate, logical and feasible research methodology that explains clearly how you plan to do the research (hence proposal). Of course, you are not going to do the actual research. In this tutorial letter, we provided you with an overview of research methodology issues. You should have covered most of these issues in your module on research methodology anyway.

Is it exploratory insight, descriptive insight or causal answers? JUSTIFY YOUR ANSWER as part of your research methodology – this is where you will receive a lot of marks. Your answer needs to make sense You have to write the research methodology section of your research proposal. Write this section as if you were going to do it as a study. The methodology should be relevant and realistic and you need to motivate all your decisions. You should address the following facets:

• A research methodology (qualitative or quantitative) and respective design should be chosen. Your choices should be well-motivated and practical.

• Your sampling technique as well as your sample size should be addressed. Give reasons for your choices. Identify your population

• You should clearly stipulate the type of data you intend to collect, and what statistical analysis you will employ.

• You should clearly describe the instrument you intend to use as stipulated in this letter. Suggest how you would overcome problems normally associated with instruments as well as how you would address instrument validity and issues of reliability.

• You should clearly explain the data collection method

• You should clearly explain the data analytical techniques to be used

• You should have a project plan (time frames for your research) in a table format.

• You should clearly stipulate how you would comply with prescribed ethical conduct in your research effort.

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