HRM11120 - Strategic Position Analysis of Food Industry Assignment

Assignment Task

Introduction

In this assessment, you will identify a key player in the agricultural and food sector. After selecting a company of your choice, you will determine the strategic position of the company and make recommendations to implement a sustainable strategy to decarbonise its activities.

Scenario

Following the successful completion of your Masters degree course, you have secured a strategy consultant job in a top-tier consultancy firm. You are attending the first meeting with your team. Your line manager asks you to introduce yourself to colleagues and share your passion for strategy and sustainability. You explain with brio how future business winners need to implement today sustainable strategies for tomorrow.

Task

Enthused by what you enthusiastically conveyed about sustainable strategy, your line manager is keen to test your strategic planning skills. Your manager asks you to select an organisation of your choice in the agricultural and food sector.

 You are expected to research relevant information about the sector and the company of your choice. You are encouraged to use frameworks and models stemming from the lecture, textbook and academic sources covered in the module. You should use diagrams and tables as much as possible to illustrate your core ideas. Tables and diagrams are not included in the word count. Chapters 2, 3 and 4 from Exploring Strategy: Text and Cases might be useful to perform the strategic position analysis, as well as content from the lectures and tutorials.

The total word count of your answers to both questions and it must comply with the guidelines provided here:

• Introduction and background section
• Question 1
• Question 2
• Conclusion

The word limit for Part A does not include the cover page, reference list, and appendices. This is subject to a ±10% allowance to the allocated word count. Where a submission exceeds the stated word limit (allowing for the +10%), the maximum grade awarded will be P1. Appendices can be useful to provide additional information from your analysis, but you must incorporate the key analytical arguments into the main body of your answer.

Additional Guidance

The introduction should set the scene and explain the need to perform this strategic position analysis. Relevant figures and data should be used to reinforce the background. The introduction should present an overview of the report.

Question 1 focuses on the external part of the strategic analysis. All elements from the external environment influencing the organisation’s strategy should be considered and segmented into opportunities and threats. You are advised to support your analysis using relevant frameworks and evidence stemming from your own research.

Question 2 focuses on the internal part of the strategic analysis. All elements associated with the internal focus of the organisation should be considered and segmented into strengths and weaknesses. You are advised to support your analysis using relevant frameworks and evidence stemming from your own research.

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