HRMT20026 - Strategic Human Resource Management - Winning Behaviours - Assessment Answer

Internal Code: E_AI_EJJF_CBH Code: HRMT20026 

Strategic Human Resource Management - Winning Behaviours

Assignment Task: Question 1 In your own words, outline the strategic HR priorities pursued by Carlsberg. This question requires you to analyse the HR strategy that you believe Carlsberg is pursuing. You should rely heavily on academic sources for this question, as your answer should be referring to specific HR strategies, but you will also need to provide some support for your observations of Carlsberg and the practices they are using. Question 2 Discuss the rationale for implementing the ‘Winning Behaviours’ strategy. This question requires you to explain the Winning Behaviours strategy briefly and provide a justification for why the company would implement this strategy. Your justification should be supported by academic sources, specifically in terms of why the actions that are undertaken as part of the Winning Behaviours strategy would likely lead to beneficial outcomes for the organization. Question 3 How does Carlsberg's 'Winning Behaviours' strategy align with other HR practices such as equity and diversity; workforce planning and development; social responsibility; and work-life balance. This question requires you to apply relevant HR concepts, some of which are shown in the question. It should be noted that you DO NOT need to address every one of the HR practices mentioned in the question, and you are not limited to discussing only these HR practices. Any of the practices/concepts we have discussed throughout the term are applicable here. The main focus of this question is to allow you to demonstrate your understanding and application of HR concepts and practices in the context of the Winning Behaviours strategy. Question 4 Analyse the difficulties the company faced when implementing this strategy in Malaysia. The case study provides you with some indication of the difficulties that the company faced when implementing the strategy in Malaysia. This essentially is giving you an idea of WHAT happened. Your response should do more than just reiterate the information from the case study. Instead of just focusing on WHAT happened (which is what the case study explains), you should use academic sources to help explain WHY these issues occurred. Question 5 Provide an analysis of how well the 'Winning Behaviours' strategy would work in an Australian context, along with recommendations for how such an implementation could be successfully managed. This question requires you to consider the Australian context (e.g. cultural, national, demographic, etc.) and indicate how successfully you believe the Winning Behaviours strategy would work if applied in Australia. This section will effectively form the recommendations section of your report, with very specific recommendations provided here regarding how the company should aim to implement the strategy in Australia to achieve the highest chance of success. Remember that your recommendations need to be justified (preferably with academic sources).

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