Highlights
Australian Red Cross’ approach to driving reform was based on a founding
premise that lasting transformational change required a gradual and
considered change management programme to realign people, programmes,
and resources. They chose to “make haste slowly”. Not all change
circumstances would allow this luxury of time. Consequently, Australian Red
Cross provided the space for staff, members and volunteers to take the time
and do the work to redefine their identity in the emerging organisation.
Further underpinning the change process was a commitment to wide
consultation and involvement of members, volunteers and staff. This began
with the national leadership team, with the CEO working closely with national
managers and particularly the executive directors who were responsible for
services renewal in each state and territory. The national leadership team
members held a series of meetings, road shows and forums nationwide, and
used branch meetings supported by various communications to emphasise
the positive opportunities presented by services renewal and other
organisational changes. National conferences were held in 2005, in 2006,
2008 and 2011 to share ideas, identify improvement opportunities and
develop plans.
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