HSBC Case Study - Global Marketing Decisions - Marketing Assignment Help

Assignment Task :

HSBC CASE STUDY (Task 1 and Task 2 only) Candidate brief
Scenario

You are a self-employed Marketing Consultant who has been hired by HSBC Holdings plc (HSBC).

You have been asked by HSBC to undertake a six-side strategic marketing audit to analyse both internal and external factors impacting the future of the organisation, including consideration of strengths and weaknesses, core competences, competitive advantage and value creation, and its readiness to compete in global markets.

As part of your six-side audit, you should also review the changing nature of the retail banking industry, including key issues and strategic risks impacting upon HSBC in delivering its strategic intent and mission, and relevant mitigation strategies to reduce the impact of strategic risks facing the organisation.

You need to bear in mind that HSBC is seeking insights into how it can achieve growth and profitability in global markets but also maintain its competitive positioning. In addition, as part of your audit process you should consider how organisations could work with a range of stakeholders (including customers) and implement successful customer relationship management (CRM) as a means of achieving growth and reducing its strategic risks.
Guidance notes on preparatory work (Task 1 and Task 2) HSBC Six-Side Strategic Marketing Audit

• The strategic marketing audit is based on the HSBC case study only.
• SIX sides of A4 paper is allowed for the strategic marketing audit.
• The strategic marketing audit must be included in the appendices to your assignment.
• Although no marks are awarded for the strategic marketing audit, candidates will be awarded marks for how the audit is used and referred to in answering the tasks set.
• Candidates are required to demonstrate insights (where appropriate) from the six-side strategic marketing audit when responding to tasks.
• The strategic marketing audit should be completed using the following page setup:
   

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