HTM701 - Marketing Strategies within the Hospitality - Marketing Approaches in Hospitality and Tourism - Hospitality and Tourism Management Assessment Answer

Assessment Task:

HTM701: Hospitality and Tourism Management Assessment Answer

Task 1 –
Identify and evaluate marketing strategies for the hospitality and tourism sector.

1.1: Classify the marketing strategies within the hospitality or the tourism sector.

1.2: Critically evaluate the identified strategies in the hospitality or the tourism sector.

Task 2 –
Assess and recommend marketing strategies for hospitality and tourism sector.

2.1: Evaluate the role of network and customer relationship marketing in context of the industry.

2.2: Recommend marketing and customer loyalty strategies for an organisation in the hospitality or the tourism industry.

Task 3 –

Classify and show critical evaluation on marketing communication strategies for hospitality and tourism organisations.

3.1: Inform how marketing communications will assist the development of brand identity strategies.

3.2: Assess how effective is e-marketing, viral and guerrilla marketing strategies are towards the hospitality or tourism organisations.

3.3: Recommend marketing communication strategies for the chosen hospitality or tourism organisation with relevant justification.

Task 4 – 

Develop a business strategy and evaluate the concept of ethics.

4.1: Using strategic planning models develop a business strategy for the organisation in the hospitality and tourism sector.

4.2: Critically assess the concept of ethics in the development of business strategy.

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