Human Centric Approach - Research Infographic - Management Assignment Help

Assignment Task

Background
With every challenge facing a community or business, there are opportunities. Using your Design Thinking you can contribute to overcome such challenges. In this task, you will choose one such challenge to research using your human centric approach. Conceptually, all challenges are the same in nature, they present a general problem, which you will research to pinpoint one specific problem area. Formulating a clear problem statement is the basis to articulate your specific Design Challenge.
Customers of any business are constantly evaluating the value they are getting. Such evaluation is reflected in sentiment feedback, which can be found all over the Internet. Whether it is facebook™, Reddit™, Twitter™, online review forums, there is a lot of available ‘sentiments’ data that can be researched and evaluated. Sentiments reflect customers (dis-)satisfaction with their experience they had with a business. Negative sentiments can significantly impact a business, and present therefore a ‘problem’, which the organisation has to address. Such ‘problems’ form the basis for a design thinking challenge that you will engage in.
Your task is to choose and research one such problem from the available online sources, which you believe presents a challenge to the respective business. This will form your general problem statement, which you will research further to gain deeper insights of the customer experiences You will synthesise the deep insights to formulate a specific problem statement, which will be the basis for your design thinking challenge. Refer to the example the customer sentiments on Twitter™ in relation to US airlines.

Assessment Overview
This is an individual assessment where you will research the sentiments of customers of your chosen business to gain deeper insight in how they perceive the value they are receiving. Note that different customer demographic may have different sentiments, which you should also consider.
Your research will focus on gathering data through various sources such as social media platforms, news websites, online videos or other online polling. Such data should present your customer sentiments overall, which you need to visually present to tell the customers sentiments’ story.
Here are a few steps to guide you through your research process:
-Select a business of your interest, where you are able to access the customer sentiments online. Remember, you need to be able to capture and reference these sentiments.
-Identify the different online forums, news channels, online polls where the customers engage in. This is crucial as it becomes the source of your research data.
-Capture the demographic of the customers and develop the different profile/persona they represent. For example, male students aged between 19-25 studying Business in Melbourne or female AFL club

Learning Objectives Assessed
This assessment assesses the following Learning Objectives
CLO 2: Creatively apply design thinking processes to solve business problems
CLO 3: Develop a capacity to undertake ongoing design thinking while conceiving, communicating and presenting ideas
CLO 4: Use reflective techniques to improve future practice in business design processes

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