Highlights
HW6: Moderating Analysis
This homework is based on the dataset, “6 Eastern Europe Mobile Phone Brand with Culture Dimensions_UPLOAD1”.
Please identify a basic model, i.e., only macro-market variables (and their variations) but without interaction effects, that predicts Samsung market share.
Please find a significant moderating effect between a cultural dimension and a macro-market variable.
Please explain the managerial implications of your findings, including all significant predicting variables and the moderating effect.
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