Hyd Digital Agency City Operation Case Study - Digital Marketing Assignment Help

Assignment Task

Assignment Questions:- 
How do you see the Opportunity at Hyd for an Offline and Digital Agency? What exactly team structure and number of teams you would need to run the city operation. Where brands are as follow - Brand 1 (Health Tech - Spend is Rs 25,00,000 II RWAs Activation, Store Activation, Newspaper Inserts, No Parking) - Brand 2 (Hyper Local Delivery - Spend is Rs 15,00,000 II RWAs Activation, Cantor Activity) - Brand 3 (Med Tech - Spend is Rs 20,00,000 II RWAs, Corporate Activity, Super Mart) - Brand 4-5-6-7 (Total Spends is Rs 20,00,000 II Mix of BTL & Branding) What would be your plan for the next 6 months in terms of City Ops, City Business, and overall growth for the city? Say currently the team size is 12 people and the business size is Rs 45,00,000. 
Goibibo - one of our clients wishes to explore BTL and ATL marketing avenues in HYD with a budget of 1.5CR for the coming 3 months. How would you logically plan the budget and how would you define the ROI metrics Bigbasket is our client. They wish to penetrate within all the RWAs in a high ratio. Currently, the average penetration at the top 200 society is 12%. What would be your approach to increase it further to 25?ch/average? What and how should we design the campaign to meet client expectations? 
Q- How would you build your BD funnel? What target you will keep with yourself for the 1st 12 months. Detail it Month on Month. We are planning to launch 2-3 tier2 markets every month starting January 22. Build a plan of Investment, GTM Strategy around. 
 

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