Hypothetical but Conceivable Real-World Scenario for an Australian Brand - IT Assignment Help

Assignment Task:

Task:

Rationale

The purpose of this task is to demonstrate what you have learned in an applied manner. You will be presented with a hypothetical but conceivable real-world scenario for an Australian brand. You must think critically about the ideas presented, drawing on appropriate theory and evidence to support your arguments. You must also provide practical advice that is specific and relevant to the particular brand’s advertising situation.

Scenario

You are the newly appointed Marketing Coordinator at Bickford’s Australia, managing brand and advertising activities for Bickford’s Premium Juice products. Bickford’s Australia is a family business founded over 175 years ago that today employs more than 140 people. Manufacturing facilities are located in our very own South Australia. Bickford’s portfolio of (non-alcoholic) beverages includes cordial, soft drink, juice, syrup, and water products.Your boss, the Marketing Director, has identified the need to promote Premium Juices in a highly competitive and slowly declining category. She informally briefs you that the company would like to build awareness of Bickford’s Premium Juice range and generate interest to attract customers, particularly young females aged 18 to 32 years. She also wants to limit the campaign to focus on Victoria, where the juice category is declining most rapidly.

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