Highlights
Task
This example is based on hypothetical data and not at all related with current survey data. This is just to demonstrate how demographic information are reported in a document As can be seen in Table 3, among the 418 respondents, almost 35 per cent are females and 65 percent are males. In terms of the respondents' employment, 35.4 percent work as officers in public institutions, 30.1 percent work in their own business and 13.6 percent work in private companies, 8.9 percent are tradespeople and merchants. Over 43 per cent of the respondents have high school degrees, 34.7 per cent have primary school degrees and 22.4 percent have undergraduate or graduate degrees. Thirty-nine per cent of the respondents' command a monthly salary of $751-1,500; 32.3 percent of the respondents of between $351 and 750, and 15.3 per cent $350 or below. Of all the 418 respondents, 42.6 percent connect the internet from their homes, businesses or offices and — importantly — 57.4 percent do not have any access to the internet. Currently, 240 respondents are non-internet users. In terms of the respondents' shopping orientations, among 418 respondents, 73.4 percent are price-conscious customers who are interested in getting the lowest prices for their shopping; 10.3 percent are involved customers who spend many times and compare the characteristics of products and services for their shopping; 7.7 per cent are distinctive customers who prefer shopping at special places and receive personalised service; 6.2 percent are recreational customers who derive pleasure in shopping around; and 2.4 per cent are uninvolved customers who do not compare products and services.
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