Hypothetical Problem Statement Case Study - Management Assignment Help

Assignment Task:

Task:

Note: This is a hypothetical problem statement, this is not a real client of Fractal. This is only for the purpose of our interactions regarding joining Fractal’s Behavioural science + design team.

Problem statement:
HotStar is a leading on-demand video / film streaming service in India. Most of their subscriber base is non-paid / free users. They are looking for ways to significantly improve their paid subscriber base. Competition (in terms of free platforms) has been steadily increasing in the last few years. In terms of the paid subscriptions, Netflix is the key competitor.
HotStar is looking for behavioural science insights, opportunities and solutions that will help fuel their paid-subscriber base growth in the next 1-2 years. This could include all aspects of their business like (but is not limited to) their product strategy, go-to-market, pricing, marketing, communication, etc.

The ask from you:
• Frame/plan the process and the research required for this problem statement;
o What we’re especially interested in are the sample and research methods you use for the research that are particularly designed for this problem statement.
o What is the process from problem statement to intervention design?
• A presentation/document (or whatever other format you deem fit) that captures
o How you would you look at this problem from a behavioural science lens?
o Articulate behavioural hypothesis to get people to switch to paid-subscription of HotStar (specifically from HotStar free)
o We are looking for behavioural science led descriptive hypothesis (why people behave the way they do) and Prescriptive hypothesis (what would drive the desired behaviour)

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