IAP607 - Independent Critical Analysis Project - Consultancy Report Writing - Management Assignment Help

Assignment Task

Learning Outcomes

This assessment addresses the following Subject Learning Outcomes:
a) Critically reflect upon and apply disciplinary methods and approaches in the design of the hotel analysis.
b) Critically review the literature as it applies to the hotel analysis.
c) Collect and synthesise data using appropriate consultancy tools.
d) Critically reflect upon and interpret information to reach meaningful conclusions and make recommendations.
e) Communicate the hotel analysis in appropriate academic language and structure.

Context
In this capstone subject, students have the opportunity to demonstrate the core attributes of written communication, information literacy, synthesis of complex information, and logical and critical thinking. This is achieved by completing a substantive piece of analysis, supported by research and based on experiential learning and the analysis of an actual business situation/problem.
This subject enables students to independently undertake a research project based on the analysis of an actual business situation/problem that has significance to the hospitality industry. Students will submit a research report based on the finalised and approved research proposal in BRH606 – Business Research for Hoteliers.

Instructions
While each project has its own individual characteristics, the following is provided as a general guide to structuring your final report. If you feel you need to structure your report in a way that is very different to the general structure set out below, please discuss it with your lecturer before proceeding.
Abstract *not included in the word count (approx. 250-400 words, numbered as Page i).
• Research problem and context
• Research methods
• Main findings
• Implications
• Limitations and recommendations for future research
Table of Contents *not included in the word count (numbered as Page ii).
• Each heading should correspond to a page number. Use the function in Word to create your Table of Contents
List of Tables and Figures *not included in the word count (numbered as Page iii).
• Only required if you have tables or figures in your report.
1. Introduction (10% - approx. 300 words, numbered as Page 1).
• Background to the research, including the research problem.
• Include essential information about the firm.
• Research aim and objectives.
• Significance of the research - What is important about this research? What benefit will it bring to the business and/or advancement of theoretical knowledge?
• Scope of the report - This section explains what will be covered in the report. State the major sections and sub- sections of your report (tell the reader what is to come).

2. Literature Review (20% - approx. 600 words)
Literature review must identify a gap in literature; therefore, position your research problem against existing theoretical knowledge and state why your research is relevant. Please remember without existent gap, there is not a need for your research. Ensure that all sources of information are referenced, and that citations are used in-text. To supplement academic references, credible industry sources can be integrated to contextualise the industry environment of your identified business situation, strengthen your developing argument about the topic area and evaluate relevant industry knowledge e.g. Credible industry sources such as industry publications; Company reports including those of competitors; Credible newspaper articles; Secondary data sets from the ABS, Tourism Australia, Tourism NSW, World Tourism Organisation, national tourist offices (NTOs). Identify the gap where your research will fit.

3. Methodology (25% - approx. 750 words)
Write in the past tense. Clearly explain how you have collected primary data to complete your project. It is important that all decisions are clearly identified and justified.
Describe how the research was carried out. What was the approach (e.g. exploratory, explanatory, descriptive or causal)? Was it qualitative, quantitative or mixed-methods? Make statements about the validity and reliability of the research. A diagram of the research process may also be included if you think it is suitable. Make statements about the limitations of the data collection instruments.

• Introduction: Give a brief introduction to this section of the report
• Research Methodology: Detailed explanation of the methodology and theoretical background to the research. Justification for methodological decisions.
• Population and Sample: Detailed description of population and sample and sampling technique.
• Data Collection: Description and justification of data collection methods. Any issues encountered and how they were dealt with.
• Triangulation: Has the research been triangulated and if so how?
• Data Analysis: Detailed description of data analysis processes and procedures. What process, tools, software and/or tests you used.
• Ethical Considerations: Refer to principles of research ethics and describe what ethical issues you considered in your research and how you dealt with them.

4. Findings and discussions (25% - approx. 750 words)
Present a clear and logical outline of the key findings. In the discussion, argue towards an interpretation of the findings in a way that relates the findings to the research objectives or questions. Support your argument with citations from the literature (academic and industry). Make sure it is clear what information comes from your investigation and what comes from other research. 

5. Conclusion (10% - approx. 300 words)
Review all relevant issues in arriving at a conclusion. These are the issues that you have discussed in the previous section.
• Summary of research project.
• Responses to aims and objectives - How did your research respond to the research question and to each of the objectives?
• Limitations of study - Discuss the limitations of the whole study.
• Recommendations for future research.

6. Recommendations and Implementation (10% - approx. 300 words)
• Recommendations must specifically address the business problem. IAP607_Assessment_2_Brief_Presentation_Week 10 Page 4 of 6
• Recommendations should be listed in order of importance (the first one is the most important). You can use bullet points.
• Ensure that your recommendations and plan for implementation are feasible (that they are affordable and practical for the hotel/business to implement.

References* not included in the word count
Provide a full reference list using APA Academic Writing Guide referencing style. Students must refer, in text, to a minimum of 12 academic sources, plus industry reports as required.
Appendices* not included in the word count.
Depending on the methodology, the appendices would include:
• Data collection tool – survey questionnaire/interview questions/observation protocol.
• Transcript of interview with key informant.
• Interviewee consent form (de-identified).
• Results analysis: Tables/graphs (if they are not embedded in the text).

Each appendix must start on a fresh page and be numbered A, B, C or 1, 2, 3. All appendices must be referred to within the body of the work.
Submission Instructions:
1. To be submitted as an MS Word file according to the submission deadline stated on Page 1.
2. A TUA Group Assignment Cover Sheet is to be attached to your submission.
3. Only one copy of the report is to be submitted, with names of all group members listed on the cover sheet.
4. A minimum of 12 credible sources including academic journal articles, textbooks and supporting industry/professional references. Of these 12 sources, a minimum of 8 academic references is required. Lecture notes are unacceptable as a form of research.
5. All referencing (in-text referencing and reference list) must be in accordance with the APA Academic Writing Guide.
6. A BMIHMS peer evaluation form MUST be completed and submitted to your lecturer by email no later than the presentation day.
7. See marking rubric attached at the end of this document. You do not need to attach this rubric to your submissions. 

Academic integrity declaration
By attempting this assessment, you agree to adhere to the full policies and procedures on Academic Integrity prior to, during and following this assessment.
I have read and am aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms 

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