IB2090 - Market Segments - Environmental Factors - Positioning Strategy - Marketing Assignment Help

Assessment Task:

IB2090, Market Segments,  Environmental Factors, Positioning Strategy, Marketing Assignment Help 

Throughout this module, we will discuss various marketing frameworks and more recent issues (i.e. trends and developments) within the field of marketing. For the individual assignment, you will be asked to apply the frameworks and concepts discussed and the assigned readings to a live case analysis of Warwick Business School:
• Identify and evaluate Warwick Business School’s market segments and its current positioning
• Based on your evaluation, recommend target markets and a positioning strategy that in your
opinion would be most appropriate to Warwick Business School’s long-term objectives
• Your evaluation and recommendations must be justified based on key macro and micro environmental factors (including competitive environment) that you think impact the business school

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