ICOM823: Corporate Writing- Retail Industry- Business Research Report Writing Assignment

Internal Code: 1HECD

Business Research Report Writing Assignment:

Task: 1. Choose an industry or trade area that interests you. Focus on a single aspect of that industry. For example, you might be interested in the retail industry. In the last 5 years foreign companies have entered the Australian clothing business. Stores such as Zara and TopShop have sprung up around major cities. 2. You may choose two local (or one local and one international) companies and show how they respond to this new challenge. Since this is an investor report, you will need to evaluate the company with a successful plan and that is meeting the challenge. Your job is to decide for your investment reader what are the positive aspects and how to assess the negatives. You need to take a decision of what companies are overcoming problems and capitalizing on opportunities. Make a recommendation. 3. Once you have focused your point of view, do some research. Do not rely only on the Internet. You may only use four Internet sources no more than six months old. Other research tools are newspapers, magazines, books, and personal interviews. 4. Your report should use the techniques of business writing. It should focus on the people and problems involved in the companies. Use statistics and illustrations to support your position. 5. Pick a business publication for your article and explain in which section it can be used and how it fits in with the newspaper.