ICT321 Architecture and System Integration - EasyJet Case Study - Technology Strategy - IT Report Writing Assessment Answer

Assessment Task:

ICT321 Architecture and System Integration IT Report Writing Assessment Answer

Case Study: easyJet – Technology Strategy

Founded in 1995 by British Cypriot entrepreneur Stelios Haji-Loannou, easyJet is a low-cost European airline based in the London United Kingdom. EasyJet expanded into Europe with acquisitions including Swiss charter TEA Basel AG and British Go-Fly in the early 2000s. EasyJet outlined a renewed digital strategy in 2012 which gave it a competitive advantage in increased revenues, increased connection with passengers and cutting costs. In a September 2018 shareholder statement easyJet said:

“Over the past three years, EasyJet has been investing in its commercial IT platform which has delivered revenue benefits through significant improvement in the customer-facing website and seating capability, as well as improvements in underlying resilience and control systems. However, EasyJet has now made the decision to change its approach to technology development through better utilisation and development of existing systems on a modular basis, rather than working towards a full replacement of our core commercial platform. As a result of this change in approach, we are recognising a non-headline charge of around GBP65 million relating to IT investments and associated commitments we will no longer require. easyJet will continue to invest in its digital and eCommerce layers that will enable it to continue to offer a leading innovative, revenue-enhancing and customer-friendly platform.”

Part of the EasyJet technology strategy is to integrate Cloud services such as Microsoft Azure into its existing system. This is a modular approach where, instead of totally rewriting the whole system (at great expense), Cloud services can be integrated with the existing system to provide additional functionality. An example is where easyJet wanted to add aircraft passenger seat allocation into its existing Reservation system. Because the existing system could not accommodate the infrastructure required for the additional functionality, and instead of redeveloping the whole system on the cloud, easyJet created and integrated a Cloud service to work alongside the reservations system. EasyJet continues to integrate digital services such as smartphone and wearable apps, third-party applications such as Apple Pay, Flight Tracker, predictive maintenance, volcanic ash detection (AVOID) and many others.

After evaluating various platforms, easyJet decided to adopt a Service Oriented Architecture (SOA) for its future IT infrastructure. easyJet executives would like to gain a deeper understanding of: • Computing and storage infrastructure design, • Information integration, • Application and Service Integration, and • Technologies behind Application and Service Integration including a small specific demonstration of these technologies along with a brief explanation of the concepts and principles of how it works.

There are 2 parts to this Assignment:

Part 1 - Integration Demo

easyJet have been looking for ways to help passengers to plan their journeys. Your Integration Demo will demonstrate a basic passenger journey planning microservice using service-oriented architecture. You will use a Google Maps Mashup to plot a passenger journey (including a number of ‘stop-overs’). Your Google Maps Mashup will capture the endpoint coordinates (along with the name the passenger chooses for their journey) and send them to your microservice for storage. You will also be able to recall a stored passenger journey from your microservice and replot it on your Google Map Mashup.

Part 2 – Integration Report

In addition to the above Demo code, you are required to include a Report (60%) Based on the above case study explaining the key concepts for 

• The demo design and implementation (including instructions on running your code).

• Information Management and Integration

• Application and Data Storage Infrastructure design, and

• Application and Service Integration

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