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ICT710: Cambridge Analytica Case Study Assessment Answer
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Subject Code: ICT710
Cambridge Analytica Case Study Assessment Answer
Internal Code: D_AI_DFFI_BHE Background: Recently it was uncovered that a company, Cambridge Analytica, had provided information to President Trump’s presidential campaign that would allow targeted Facebook political posts to influence peoples voting intentions. They gathered personal information through a quiz which required a Facebook login to complete, and 270,000 people took the quiz. As part of the Facebook log in these people gave permission for Cambridge Analytica to gather their personal data and their friends’ personal data. This meant that they had access to 8,700,000 or almost a quarter of Facebook users in USA. There is limited information available to you now, hence you are required to further explore the case. Assignment Requirements and Deliverables You are required to write a report (2500 words) that should include the following details in the main body of the report. Please note standard report structure including an executive summary, introduction, and conclusions in addition to the main body must be adhered to.- Background to the case study
- Analysis of the situation using the “Doing Ethics Technique” (following)
- Analysis of the situation from the point of view of an ICT Professional using the ACS Code of Ethics.
- Conclusions to bring together the two analyses and presents overall recommendations
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