ICT710: Professional Practice & Ethics - Westfield Case Study Assessment Answer

Internal Code: E_AI_DHAG_ACI Code: ICT710

Westfield Case Study Assessment Answer

Assignment Task: ICT710 Case Study: Westfield Background: Westfield’s Australian ‘searchable mall’ featuring 100,000 products online • The Westfield Group harnessed the bang with the realization that their hugely successful model of building large, quality, long-lasting shopping malls acrossthe world, was being challenged by a profound change in shopper behavior - driven by technology enabled connectivity. It became apparent that this could be a disruption with a big bang, or a transformative opportunity to connect the digital shopper with shopping centers that improved the shopping experience. ICT710 • By 2012 Westfield Labs was set up to leverage the retail ecosystem with innovative social, mobile and digital market opportunities that converge the digital shopper with the physical world. • Westfield’slearnings include getting curious around technology, seeing scenarios in the shoppers’ journeys, and supporting them with a broad range of new digitally enabled innovations. Now digital storefronts, digital in-center signage, click and collect hubs, Wi-Fi networks, frictionless car parking payment services, mobile food service apps and the searchable mall web platform all integrate retailers and help shoppers find what they want in their local Westfield shopping center. ICT710

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