ICTPMG609 - The Business Plan for Deliva Courier Service Australia With Strategic Priorities & Goals - Management Assignment Help

Assignment Task

Strategic Priorities 

Key strategic goals

To be well led, high performing, profitable and accountable 
•Ensure that all financial operations, performance indicators and results support the strategic policies
•Identify new and expand existing sources of revenue
•Achieve profits of at least 10% per annum. 
•To increase turnover 10% per annum over the next three years.

Develop company facilities to meet future needs and aspirations 
•Develop a fast, effective ICT system to support future growth. 
•Develop all facilities to ensure that the company maintains a minimal environmental footprint.

Continue building deeper customer relationships
•Customer-centred practice, with a focus on meeting their needs with automated customer interaction
•Drive innovation to better meet customer demands 
•Learn more about customer preferences to provide individualised customer service.

Attract, engage and develop the best staff
•Strengthening the skills of our people, to better support customer needs
•Empowering innovation and responsiveness to change
•Continuing to enhance the diversity of our workforce.

The Market
The courier business in Australia is a $4.7 billion industry comprised of almost 15,000 operating businesses. In Metropolitan Sydney there are1,200 registered courier services fighting over a $1.6 billion market.
Given the industry's fragmented nature, its ability to compete with logistics behemoth Australia Post in consumer-to-consumer markets is limited.
Australia Post purchased StarTrack Courier in 2012 to help with its delivery service, and it has been very successful, capturing around 75% of the market.Asurvey conducted by the NRMA of its business customers last month found 85 per cent still send parcels regularly and of the 78 per cent who send 10 parcels or more a month, 73 per cent of those line up at the post office to do so.However, no sole trader or small business has got the time to do that.A survey conducted by consumer research and ratings company Canstar Blue found that 28% of small business owners have couriered an item that was not delivered on time, while 10% describe the service they most recently used as unreliable. The survey, of more than 400 small business owners who have used a courier service, found speed of delivery to be the greatest driver of customer satisfaction

Marketing Strategies
Our marketing strategies aim to:
•Build our brand on efficiency and service
•Use online services to attract new customers

We plan to develop our market share by:
•Improving our marketing and advertising 
•Continually improving the quality of all service given to clients 
•Maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly
•Continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making
•Offering attractive fee structures to our clients
•Continually improving the skills, knowledge and effectiveness of Deliva Courier Services through our commitment to training and development
•Regularly reviewing the effectiveness of all our operations and making improvements when and where necessary
 

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