ICTWEB201 : Use Social Media Tools for Collaboration and Engagement - Social Media Assignment Help

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Assignment Task :

Instructions for this assessment
This is a project-based assessment and will be assessing you on your knowledge and performance of the unit.
This assessment is in four parts:

  • Review social media tools and applications
  • Set up and use social media applications
  • Set up and use social media tools
  • Evaluate social media applications and tools.

 

This assessment is supported by:
Assessment checklist.

Check the Assessment checklist to ensure that you’ve covered all the required tasks.
 

 

Scenario

A local cake shop, Special Cakes for All Occasions, is hoping to promote their products and services using social media; however the owner, Lynda Rice, doesn’t have a good understanding of what social media is and how it can be used. She has approached you to help her understand and select social media applications and tools to assist in the promotion of her business.

To start with, you need to review several social media applications and tools for the cake shop. The next step is to use and evaluate two applications and two tools, and then present your written findings and a recommendation to the cake shop.

 

Part 1: Review social media tools and applications

Your first step is to write an email to the cake shop owner to give her an overview of social media and reviews of several types of social media tools and applications. Include the following in your email (700 – 1000 words):

  1. Explain the term social media. List three common characteristics of social media.

  2. Explain three possible issues with using social media. Use examples that relate to how the cake shop and its employees might use social media in their business.

  3. Suggest three guidelines for the cake shop employees to follow for using social media appropriately, aimed at preventing these problems. Include their legal and ethical responsibilities.

  4. List four different types (i.e. categories) of social media applications that would be useful for the cake shop to use.

  5. Select one of the previous social media application types to review.

  6. Identify three popular social media applications within this type and review each as follows:

    • List its name.

    • Write a short description.

    • Outline its purpose.

    • List a short procedure for how to connect to this application.

    • List two benefits of using this application for this business.

 

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