Identify a Core Marketing Strategy Problem - Marketing Assessment Answer

Marketing Assessment

The report requires students to carry out an in-depth analysis of the marketing strategy of one organisation chosen by the student. There are several components required of the report. It must:
(1) contain assessments of the external marketing environments (customer, competitor, market and broader environment),
(2) contain an assessment of the strategic marketing capabilities of the chosen organisation, obtained by conducting an internal analysis,
(3) synthesise the external and internal analyses to identify a core marketing strategy problem (real problem or opportunity) that is facing the firm,
(4) in addition to identifying the current strategy being pursued by the firm, the report must identify additional / competing potential strategic alternatives to address the marketing strategy problem,
(5) identify critical factors that should shape strategy choice,
(6) apply relevant strategic marketing analytical tools and frameworks to critically evaluate the marketing strategy alternatives, and
(7) make marketing strategy recommendations.

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