Identify and Analyze Digital Marketing Strategies - Management Assignment Help

Assignment Task

Digital (Online) Assessment:

This is a digital (online) assessment for both your Client and their top 2 competitors. You identify and analyze digital marketing strategies (digital tools i.e. website, social media, etc.) that they currently use. This assessment also includes a digital marketing SWOT.

Requirements:

• 10 pages maximum, double spaced (not including Appendices)

• Due: in Brightspace, BEFORE Week 6 class begins

Digital SWOT

• An online digital assessment of the Clients current strengths, weaknesses, opportunities & threats.

• Include a complete digital marketing SWOT (chart) in the Appendix.

o Use Weeks 2 & 3 in-class workshop work.

o Include top 2 S.W.O. and T.’s in the written report.

• State the market opportunity you have identified for your Client.

• Concise, well-sourced, cites/references all sources. Website Analysis

• Clearly summarize your Clients current web site:

o Content, navigation structure (menus and sub-pages), feeds from social media, etc.

• Identify opportunities for website improvement based on the web grader (specific examples from their site):

o Include content and digital tools your Client could use

o Include results and areas for improvement

• Analyze the top 2 competitor web sites:

o Include web grader scores as well as an overview of website content/tools

• Includes screen shots (from websites and web grader tools) to support analysis.

• Concise, well-sourced, cites/references all sources.

Social Media Analysis

• State the social media platforms currently used by your Client. Chart format acceptable.

• Include: followers, likes, etc., key messages and frequency of posting for each platform (how often posts made).

• Analyze the top 2 competitor social media sites.

• Recommend which social media platforms your Client should use, including directional statements/platform.

• Includes screen shots (social media accounts, posts, etc.) to support analysis.

• Concise, well-sourced, cites/references all sources.

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