Identify and Discuss Key Aspects of the Development - Management Assignment Help

Assignment Task

Learning Outcomes:

• Identify and discuss key aspects of the development, and principles and practices, of modern PR.
• Examine links between PR, communication theory and applied communication practice.
• Identify and analyze contexts in which PR practitioners operate as well as relevant professional issues.

Assessment Task
For this task you will work individually to use theories and concepts from the course to analyse a public relations case that you will select from one of the two provided below. This assessment is informed by the theories and concepts you have learned in weeks one to four and the strategic understanding of the role of public relations from weeks five and six.
Your task is to critique the case using your developing knowledge of the purpose of and underpinning theories of public relations. You need to describe what was done well, what was done not so well, and, with specific reference to academic theories and concepts, describe what you think could have been done differently or better, and why.

• INTRODUCTION
• SECTION 1: STRATEGY
• You will present and analyse the campaign using the ROPE structure that has been demonstrated in the lectures and workshopped in the tutorials.
• SECTION 2: THEORY/Models
• SECTION 3: MEDIA RELATIONS
• SECTION 4: RECOMMENDATION
• SUMMARY
• Summarise main points of the whole analysis.
• You will be assessed on:
• Depth and relevance of research
• Effectiveness of application of academic theories and concepts
• Quality of your analysis and conclusions
• Professional presentation of your assignment including structure, writing, grammar and correct referencing

Learning Outcomes:
Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context
Identify and discuss key aspects of the development, and principles and practices, of modern PR
Identify and analyse contexts in which PR practitioners operate as well as relevant professional issues.

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