Identify Current Customer Profile for the Food Business - Business Assignment Help

Assignment Task :

SECTION 1 ACTIVITY 3 LET’S TRY
This activity is a practice activity. As a group complete the following activity to practice applying the following skills. After completing this activity, you will learn how to:
• Identify current customer profile for the food business.
• Analyse food preferences of customer base.

Your activity is to identify customer preferences
1.3.1 Identify and evaluate the food preferences of customer groups with differing characteristics and use the customer profiles to inform menu planning. To identify current customer profiles for the food business you are to outline the following information:
• Demographics - Demographics include gender, age, income, marital status, educational background and occupation
• Geography - Where do your customers live? Not just the location, but what kind of home do they live in?
• Social Structure-Basic social information on the person’s family, children and friends.
• Psychographics -This will give you information on your customer’s personality type. You need to list down the customer’s interest, hobbies, likes, dislikes, what food he likes, what sports he watches, who his favourite team is, etc.
• Behaviour - Identify any behaviour patterns of your customers. Could be anything from the way they eat, the way the payment is made or just their general behaviour.
• Presence -Where are the places your customers hang out at? From competitor restaurants, to the malls to the clubs, find them out. And don’t forget to know where they
are present online.
1.3.1.2 Firstly, you will need to collect at least 8 customer surveys (classmates) using the surveys provided (Appendix 1)
1.3.2 Then, analyse food preferences of your customer base using the survey results obtained from your 8 customers (appendix 1). Do a customer profile completing the customer menu analysis template and customer profile map (appendix 2) 

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