Identify Different Organisational Structures and Marketing Strategy - Management Assignment Help

Assignment Task:

Task:

Learning outcomes to be assessed

 LO1 Recognise different types of business organisations

LO2 Identify different organisational structures and marketing strategy

 LO3 Understand the role and activities of the main functional areas within a typical organisation

 LO4 Demonstrate an awareness of the relationship between an organisation and its business environment

Assessment 1 – Individual Report based on a case study Assessment task: Individual Report on a Case Study, Weighting: 60% Date/time/method of submission: Summative submissions in week 6 Word count or equivalent: 1,500 words (+/- 10%)

Learning outcomes addressed:

LO1 Recognise different types of business organisations

LO4 Demonstrate an awareness of the relationship between an organisation and its business environment

Case Study: Little Dessert Shop Mary Jones and her business partner, Sue Jackson, set up ‘Little Dessert Shop’ located in the busy Bullring Shopping Centre in Birmingham. Mary and Sue both have experience in the hospitality sector – Mary has worked as a chef in a large contract catering restaurant chain and Sue as Hospitality Manager of a local hotel. They both decided to set up the shop following redundancy from their respective employments. Their redundancy money has provided the start-up capital for the business venture. Mary and Sue have each contributed £30,000, which secured the 3-year lease on a shop and some working capital to ensure they can pay suppliers and have enough stock. The existing outlet has recently broken even and sales revenue is growing strongly. They would now like further finance of £20,000 in the form of a business loan from a bank. This would be to promote the business more in the local community and also to develop new product lines. In their current outlet they have two full-time members of staff to cover the long hours that the shop is open (Monday – Sunday, 10am – 8pm). They also have two part-time members of staff to help cover the busy weekends. During the week the shop is less busy and it is these days that the promotional effort would be targeted at. The weekends tend to be very busy due to the volume of shoppers using the Centre. The recent Covid 19 crisis saw them closed for 3 months. The location of the shop is in the busy Bullring Centre, a very large and popular shopping centre in Birmingham city centre. There are many shops in the immediate vicinity, as well as a number of other food venues.

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