Highlights
Learning outcomes to be covered by this assignment.
1. Identify environmental forces that affect the company’s ability to serve its customers
2. Analyze consumer markets and behavior.
3. Evaluate individual components of the marketing mix.
Assignment Questions:
Mohamed wants to buy a Note 11 Samsung mobile phone. Discuss the consumer behavior process stages he needs to go through before he can make a decision to buy the phone.
Advise a new upcoming entrepreneur how he/she can go about marketing their new products using marketing segmentation.
What is marketing mix in marketing? Explain its importance to a business firm.
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